Celebrate the 50th Anniversary of James Bond on Friday, October 5


Friday, October 5th, 2012 will be Global James Bond Day, marking the 50th anniversary of the James Bond film franchise. It was Albert R. Broccoli and Harry Saltzman who adapted Ian Fleming’s books and brought Dr No to the screen in 1962. The 007 franchise today is the longest running in film history with twenty-three films produced. The latest James Bond adventure is entitled SKYFALL™ and will be released in the UK on October 26th, in the Philippines on October 31st, and in the US on November 9th.

In the US, events for Global James Bond Day include a film retrospective at The Museum of Modern Art in New York and a Music of Bond Night hosted by the Academy of Motion Picture Arts and Sciences in Los Angeles. In other countries around the world, special events have been planned. In the UK, an auction of James Bond memorabilia is taking place at Christie’s with all proceeds going to UNICEF and a number of charitable causes. In Belgium and South Africa, offices will celebrate with Bond-themed Casual Fridays where people will turn up to work dressed in gowns and tuxedos.


In addition, EVERYTHING OR NOTHING: The Untold Story of 007, the feature documentary, will be screened in Australia, Belgium, France, Holland, India, Japan, Latvia, Mexico, and Russia. Radio stations around the world are planning to play Bond theme songs. In addition, pre-sale tickets for Skyfall will be available in most locations, including the Philippines, on Friday, October 5. Moviegoers may check with their local theaters for details.

The Philippines joins the world in greeting James Bond on his 50th birthday with a special LED projection on the iconic steel-framed globe at the SM Mall of Asia, one of the largest malls in Asia.
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