Personal Collection launches men's care line, ALFA-1

Personal Collection, one of the biggest direct selling companies in the Philippines and makers of such popular consumer products as Tuff TBC Toilet Bowl Cleanser, Sof & mmmmm..... Concentrated Fabric Conditioner, Alert Toothpaste and White Dove Baby Care, introduces its first men's care product line – ALFA-1 Advanced Men's Care.

Personal Collection has been a household name in Filipino homes for 12 years now and continues to develop and manufacture high quality products for Home Care, Personal Care, Fragrances, Health Care, Apparel and Baby Care categories which are distributed through the company’s nationwide Branch network.


Personal Collection launches its new ALFA-1 Advanced Men's Care. They chose actor and model Albie Casiño as the brand endorser because he embodies the characteristics of a true ALFA male – sexy, smart, physically fit and with disarmingly good looks.

With ALFA-1 Advanced Men's Care, Personal Collection aims to provide men with high-quality grooming products specially formulated for their specific needs.

The ALFA-1 Advanced Men's Care product line includes ALFA-1 Anti-Dandruff Shampoo, ALFA-1 Whitening + Scrub Face Wash, ALFA-1 Antibacterial Body Soap, ALFA-1 Whitening + Protection Body Lotion, and ALFA-1 Deodorant Body Spray.

ALFA-1 Advanced Men's Care has CoolActiv Technology, a unique formulation that gives a superior overall clean, a fresh scent proven desirable by 9 out of 10 women, and an extremely cool after-feel—perfect for the ALFA male.


The ALFA-1 Whitening Series has pTerowhite, a powerful whitening ingredient that is 100x better than Kojic Acid in inhibiting melanin production, thus making skin look brighter in just 2 weeks.

ALFA-1 Advanced Men's Care products are available through Personal Collection dealers. Interested parties may also drop by any Personal Collection branch, call their hotlines at 376-6888 local 204 / 0917-562-7332 or visit www.personalcollection.com.ph. Follow Personal Collection on Facebook , Twitter (@pcdsiofficial) and Instagram (@pcdsiofficial).

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