Kris Aquino and LBC team up to connect overseas Filipinos

LBC Express Inc, the leading courier servic, logistics, and money remittance provider in the Philippines, teams up with the Queen of all Media, Kris Aquino, to better connect overseas Filipinos and their loved ones back home.


Aquino was launched as LBC's first celebrity brand endorser on May 20, 2015 at the Green Sun in Makati. LBC executives, celebrities and guests from the media were treated to tailor-made cocktails and Filipino fusion food representing the countries where LBC is present.
 
"As a brand endorser, I always make sure that the brand I partner with is trustworthy. Everytime I have a veryimportant package or document I need delivered, I use LBC. I trust them." Aquino said
Javier Mantecon, LBC's Chief Marketing Officer added "We are honored that someone as trusted as Kris Aquino has joined our family as we bridge the lives of Filipinos all over the world. Kris is an obvious choice to be our brand endorser because she has a global influence just as wide as LBC's global presence. Kris endorsing the brand means she absolutely trust LBC. We are honored by her confidence in LBC for all her delivery needs; and this only means that we are doing our job well."

The launch event's title, "From LBC, To the World, With Love"suits both LBC and Kris Aquino. SInce the 1950's, LBC has established itself as the overseas Filipino's bridge to their loved ones in the Philippines. To date, the courier service has more than 4,400 branches, partners and agents in over 20 countries. Like LBC, Kris Aquino is a personality trusted by Filipinos across the world.

During the event, Kris Aquino was warmly welcomed by LBC's global family at the The Eye's 360-degree panoramic screen. Ka-LBC from as far as Italy, UAE and USA greeted and interacted with LBC's new brand endorser.


 This sense of Filipino hospitality extends to how the company treat its customers and partners. Customers are attended to with utmost respect, and associates are helpful in explainiing the courier's various offerings like courier and cargo delivery, money remittances and bills payment. LBC's understanding of the "padama' behind every "padala" has made it the favorite logistics and courier service of over 2.3 million Filipinos around the world.

With the partnership between LBC and Kris Aquino, more and more Filipinos will feel the "padama" in every "padala" from their relatives abroad, no matter the distance.

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